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Influencer Management
We started working with influencers in 2015. We pride ourselves on our talent at finding up-and-coming, highly engaging creators that deliver. Get start to finish influencer program management either short-term or ongoing. Includes budget management, influencer research, selection, negotiation, creative concepting, execution, and reporting. This also includes paid social media strategy for optimal ROI on your influencer content.
Influencer Consulting
Strategy deck including research, influencer recommendations, budget tier options, and concepts. Can be one-off or ongoing consultation for your in-house team.
Organic Social Media Audit
Social media comprehensive audit of all relevant channels with a complete playbook for your social team. Includes competitor research, gap analysis and opportunities, content analysis, and a short-term and long-term strategy action plan for immediate results and long-term growth.
Organic Social Media Consulting
Consulting packages are custom per client, but includes an Organic Social Media Audit and light paid social audit focused on boosting to kick off our partnership. We'll start with a 6-month strategy roadmap for your team to lay out content strategy, short-term wins and long-term goals. Ongoing social media strategy includes but not limited to, monthly content calendar concepts, monthly social media reporting, project management (content calendar app suggestions, social reporting platform suggestions), and on-call assistance for whatever your team needs.
Paid Social Media Audit
Paid social media comprehensive audit of all relevant channels with a complete playbook for your social team. Includes high level audit of your ads managers, competitor research, budget recommendation, gap analysis and opportunities, content analysis, creative direction and concepts, boosting strategy, and influencer integration where relevant.
Digital Marketing Consulting
General consulting on your brand's overall digital marketing presence that includes a high level audit, a media mix recomendation with budget level options, creative direction for your digital content, and ongoing strategy for your team.
Copywriting/Editing
Copywriting services across any brand touchpoints and digital content including but not limited to website copy, product copy, advertising copy, email copy, organic social copy, brand book, and internal content.
Why Influencers?
49% of consumers make purchases at least once a month because of influencer posts
2024 Influencer Marketing Report by Sprout Social
Gone are the days of multi-million dollar commercial shoots for cable television. Consumers don't want to hear about brands, from the brands themselves. Instagram notes in a national survey that 51% of people say "I trust what a creator says about a brand more than what the brand says about itself.” Creators and influencers open up an entirely different advertising audience than any major media platform can give you. With the right strategy, an engaged audience from an influencer is a highly targeted niche that your brand may have never been exposed to through traditional forms of advertising. Your brand gets a guest pass into their exclusive club, and unlike traditional advertising that gets scrolled past, this audience is already listening and engaged.
We see over a 5% engagement rate on our creator content, vs the industry standard of <1% on Instagram. When we use this top-performing content as advertising on platforms like TikTok, your ROI vs your brand-created ads can be up to 10x. Consumers want to relate to your content, and have social proof from their peers before they can trust you. Let us find amazing individuals creating professional, engaging content, that your consumers will actually enjoy.
See below for some of the awesome comments we've gotten on a variety of different paid partnership ads on Instagram and TikTok. Note that a lot of the credit here goes to our talented creators we collaborate with. They know their audience, are insanely creative, and help our clients put the magic back in their marketing.
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