WORK

MIS Agency manages Blundstone's influencer program year round pushing over 20M impressions per year, with a 5% engagement rate on average across our creator content. We've pushed a 290% increase in revenue from organic social since 2019. It's been a joy growing this brand and fostering a loyal online community by collaborating with amazing people that make simply delightful content.

We also provide high level social media strategy to their internal team, working with their social manager to continually evolve with the ever-changing social landscape and user behavior.

MIS Agency worked with Red Resort for their 22/23 Winter season to optimize their social media presence and take advantage of the massive reach provided by Instagram Reels. We started with a Social Media and Paid Media Audit, while providing reporting best practices across their digital marketing efforts. 

After a record-breaking season, in just 3 months we helped Red increase their Instagram audience by 10%, their reels reached a whopping 16 million people, were shared 137k times, with their content reaching an average of 229K users. For reference their IG has around 50k followers. 

Currently provide work for Red Resort and Red Mountain Homes, their alpine real estate arm writing copy across all brand channels, running influencer programs, and providing social and digital marketing strategy to promote their new 4-season marketing campaign. 

Email Copywriting

Since July 2024 I've written all of the email communications for the Red Mountain Homes brand. We themed the weekly newsletter called 'The Weekly Drop', pulling some of the highest open rates the real estate team has seen in off-season (Avg of 42% Open Rate)